Christina Sarah Wu
Social Media Portfolio
Social Media Portfolio
"Brevity is the soul of wit." - William Shakespeare
September 2020 - Current
analyticsDemographics:
Background
ceoPARENT is a consulting agency that provides parents with knowledge and support on entrepreneurship and starting a business. ceoPARENT assists parents in various areas of focus including planning, business start-up, time management, support with creatives and community, development, design, and more. Headquartered in San Francisco and established in 2019, ceoPARENT helps parents adapt their ideas into real businesses with strategy and support.
Social Media Strategy
I had to establish ceoPARENT's social media presence from the ground up and have taken charge of a client's photography Instagram. I improved engagements by creating and posting stories regularly, posting feed posts regularly, and engaging with users that fit in our target demographics. We implemented a posting schedule that includes a teaser post, a call to action post, and a highlight reel to redraw attention to their weekly podcasts. I have also incoporated instagram ads that have increased profile visits, by 40% from even one ad.
Visual Examples
May 2018 - Sept 2019
analyticsDemographics:
Background
Jatchisan was a Management group focused on the management of Lofi artist ".Uzu" based in Orange County.
Social Media Strategy
.Uzu already had a small Instagram and Soundcloud following when our team started to manage him. Our goal was to expand his audience outside of his niche group by connecting with other musicians and engaging with his local community. We started social media accounts for him on Twitter and Facebook to increase the probability of engagements while helping him stay active on Instagram. We hosted a charity event with The Boys and Girls Club of Central Orange Coast and other local artists which fundraised over $200 and had over 50 attendees. We also got our artist on Spotify and apple music.
Visual Examples
